Immortals #1 With So-So $32M, Jack And Jill Hangs Onto $27.5M, Puss In Boots $27M, Tower Heist $14M, J. Edgar $12M

SATURDAY 10:30 PM,2NDUPDATE: Latest Top10 grosses showbetter North American box office than previously thought thanks to the Veterans Day holiday weekendwhen school is out in 60% of the country. The good news isa break from slumping attendance with a $137M total moviegoing weekend, up+18% from last year.But the bad news is that these movies are still way underperforming what they should have done on a holiday weekend. That’s because these major studio pics were definitely not crowd-pleasers. Just check out their Rotten Tomatoes scores. Full analysis coming: 1. Immortals 3D (Relativity) NEW [3,112 Theaters] Friday $14M, Saturday $10.6M, Weekend $32M It did an unexciting $1.4M in Thursday midnight gross from approximately 900 locations then expanded locations and grosses during Friday. SoRelativity’s Immortals has stayedthe #1 movie with a $32M weekend bow, which is a rarity these days. But you also must realize that Immortals is a 300-clone yet won’t make 50% of the $70.8M opening amount that the original 2D movie did even with the higher 3D ticket prices. Immortals should have made $50+M, folks, given the genre and promotion. “300 was absolutely a big success, but we are in a different economy, marketplace, and time of year,” a Relativity exec tolds me Friday night. “Young males have been hard to get over the past year. Its a significant accomplishment that we got them. We are well positioned to be the 3rd highest R-rated film this year and the highest R-rated action film this year. This is a win for us.” Needless to say, Relativity is known for its spin. But it also claims reduced risk from foreign pre-sales on the supposedly $75M-budgeted film.Then explain to me why, for 2 years, Relativity was telling everybody and their mother that the budget ofImmortals was $120M. (Don’t believe me? Go back and do a Google search). It sold the filminternationally to foreign buyers with a budget of $120M. Now, all of asudden, the budget is $75 million? Puh-leeze. Audiences gave Immortals a ‘B’ CinemaScore but Rotten Tomatoesrecorded just37% positive reviews. MORE 2. Jack And Jill (Sony Pictures) NEW [3,438 Theaters] Friday $9M,Saturday $10.4M,Weekend $27.5M Sony Pictures’ Jack And Jill starring Adam Sandler was hard-pressed to equal his usual $30+M opening comedies. (Maybe moviegoers aren’t as moronic as Hollywood thinks they are. Rotten Tomatoes gave this turkey only a 3% positive score.) Picreceived a ‘B’ CinemaScore but also an ‘A-” from audiences under age 18. MORE 3. Puss In Boots 3D (DreamWorks Animation/Par) Week 3 [3,903 Theaters] Friday $8M,Saturday $10.1M,Weekend $27M,Cume $110.3M 4. Tower Heist (Universal) Week 2 [3,370 Theaters] Friday $4.6M,Saturday $5.8M,Weekend $14M (-42%), Cume $44.7M That superficially seems like a good hold. But then you realize Tower Heist wayunderperformed last weekend so it’s hardly impressive.Brett Ratner’s lousy week just keeps getting lousier. 5. J. Edgar (Warner Bros) NEW – opened Wednesday [1,901 Theaters] Friday $3.5M, Saturday $4.8M,Weekend $12M J. Edgar received a ‘B’ CinemaScore. Warner Bros is looking at a strong per screen average for Clint Eastwood’s and Leonardo DiCaprio’s Oscar-buzzed biopic. But top critics on Rotten Tomatoes surprisingly gave it only 55% positive reviews. MORE 6. Harold & Kumar 3D Christmas (NL/Warner Bros) Week 2 [2,875 Theaters] Friday $2.2M, Saturday $2.4M,Weekend $6M (-64%),Cume $23.4M 7. In Time (Fox) Week 3 [3,127 Theaters] Friday $1.5M, Saturday $1.7M,$4.2M, Cume $30.7M 8. Paranormal Activity 3 (Paramount) Week 4 [2,776 Theaters] Friday $1.3M, Saturday $1.6M,Weekend $3.8M,Cume $101M 9. Footloose (Paramount) Week 5[2,215 Theaters] Friday $1M, Saturday$1.2M,$3M, Cume $49M 10. Real Steel (DreamWorks/Disney) Week 6[1,758 Theaters] Friday $650K, Saturday $850K,Weekend $2M, Cume $81.7M 4 PM: Since it’s Veteran’s Day, it’s a different kind of Friday with school out in 60% of the country. So I’m hesitant calling anything off matinees and will wait until tonight firms up. But if current trends continue,Sony Pictures’ Jack And Jill starring Adam Sandler looks hard-pressed to equal his usual $30+M opening comedies. (Maybemoviegoers aren’t as moronic as Hollywood thinks they are.)While the 300-clone Immortals, the3D pic from Relativity,may not makemore than40% ofthe $70.8M opening weekend amount that the original 2D movie did. Immortals right now is looking tobe the #1 movie at the North American box office but “could be anybody’s ballgame tonight,” a rival studio exec cautions me. Immortals did $1.4M in midnight gross from approximately 900 locations which is so-so. On the other hand, Warner Bros’ J. Edgar is looking at a strong per screen average for Clint Eastwood’s and Leonardo DiCaprio’s Oscar-buzzed biopic.Top 5 like this but check in later: 1. Immortals 3D (Relativity) $28M estimated weekend from 3,112 Theaters for debut 2. Jack And Jill (Sony Pictures) $25M estimated weekend from 3,438Theaters for debut 3. Puss In Boots 3D(DreamWorks Animation/Paramount) $22M estimated weekendfrom 3,903 Theaters for Week 3 4.J. Edgar (Warner Bros) $18M estimated weekend from1,901 Theaters after opening Wednesday in limited run 5. Tower Heist (Universal) $15M estimated weekendfrom 3,370 Theaters for Week 2